We Don’t Block Ads … We Block TRACKING

Apparently …

Advertisers may soon know us better than we know ourselves.

The whole article can be read here, but commensurate with one of our objectives …

We have objectives?

… of providing a public service, this chap thought he would share a few of the lines from the article and provide commentary.

Important to note that to save you the click through – which will want you to know that you are running an ad blocker if you are running a tracking blocker (go figure) … we have examined the piece and present you with the results below.

It is the AD Industry that keeps the term ad blocker high in out minds so that we feel guilty if we switch them off – implication being that we are simply taking the food out of their children’s mouths ….how else can they make a living?

I have an idea ….

First, the article is in Adage … so obviously pandering to their readership.

and no one can blame the advertising industry for rapidly adopting them.

I CAN

Advertisers may soon know us better than we know ourselves.

COUGH

there are more practical considerations around the use of AI in advertising: inherently biased data, algorithms that make flawed decisions and violations of personal privacy.

THAT IS NOW – ZIPPO TO DO WITH AI

The more complete our understanding of an individual, the more persuasive our marketing can be.

WHY DOES HE ASSUME I WANT TO BE PERSUADED

But each new insight into a consumer raises new questions about our moral obligations to that individual — and to society at large.

THEN ASK OUR PERMISSION …

AI is fueled by data, which is used to train algorithms and sustain the system.

BACK IN THE DAY WE HAD AN EXPRESSION – CRAP IN – CRAP OUT … STILL RELEVANT

In order to make an informed choice, consumers need a clear explanation of the value exchange in any given campaign. What are they giving up? What are they getting in return? And they should be allowed to opt out if they are uncomfortable with the transaction.

AT LAST – I WONDER WHY THEY DON’T DO IT THEN?